InsaneJournal

argh, LJ increasing its level of fail yet again
So LJ discontinued the option for new Basic, i.e. ad-free accounts. Without announcing it beforehand, or even saying so outright in the actual news post (they used advertising speak describing this as "Other changes you may have noticed are the logged-out homepage and registration process for new users. We streamlined and simplified things so that now it’s faster and easier than ever to create a LiveJournal account." *snort*).

Considering how they pressed ads into more and more places and made them harder to remove also for paid users ever since the "no-ads" policy was first softened with the "Plus" account, like ads on the main site standard pages rather than just journals, this persistent snap.com hassle, all the "sponsored" communities and v-gifts, the "partnership links" like to MSN, and so on, I'm not surprised, but that they don't even realize that this is a major change for the site and its culture is disheartening.

And I've seen in comment threads a response "well, you can't expect a business to let you use up resources without anything in return, so it's no wonder they finally discontinued the ad-free accounts", but that completely overlooks that free users on a site like LJ aren't *leechers*, like say non-registered downloaders on a free file storage site, they provide the content that makes other users (some of those paying) and casual visitors (some of those seeing ads when browsing elsewhere on the site even if they enter the site through an ad-free LJ) come to LJ in the first place.

And maybe they did a cost/benefit analysis and decided it's not tenable to have free accounts anymore (not that they communicated that anywhere I could see, they seem to assume their users are too stupid for three choices in the sign-up and thus one needed to be removed), but it is just not true that they don't get anything in return for their services from free users. It may or may not be "enough" in their financial bottom line, but if all the free users connecting on LJ around a topic decide to go to elsewhere for whatever reason (better features, less ads, whatever), it's not as if the paid ones into that topic would stay either. For example, even while I'm not into fiber arts and crafts, even I noticed how many knitting-related things moved to Ravelry, and I suspect a ton of users who were on LJ mostly for knitting may have gone away completely, so now casual site visitors on the look for knitting stuff like a pattern, won't land through Google in some LJ comm and look at LJ's ads, but on Ravelry's site. A social site is nothing without user content.

This doesn't affect me much in practice, because I haven't created a new LJ account since I got my first one, and I surf with AdBlock on anyway, but it is still aggravating.